Loro Piana announces legal action against White Sole plagiarists

Loro Piana is determined to defend its heritage brand. This includes the company taking legal action against those who try to undermine the iconic nature of the footwear. Indeed, more and more luxury brands have communicated that they are resorting to initiatives specifically designed to protect the authenticity and uniqueness of their creations.

This includes the White Sole shoes, which have become the fashion house's trademark over time. Designed as a solution to the needs of athletes who love the sea, White Sole shoes soon became known for their original, elegant and clean shapes, comfort and incomparable lightness. With their distinctive white soles and minimalist, curvy shapes, these shoes are able to transcend trends, generations and genders. With its sporty spirit and versatility, Loro Piana's White Sole line is indeed ideal to complement casual outfits as well as to be worn with more formal looks.