Topshop's digital runway at London Fashion Week

Fashion becomes more and more “social” and also the London Fashion Week gets virtual, overcoming the barriers of streaming shows. To start this new possibility is Topshop, which has decided to parade some pieces of the Unique collection ss15 only on facebook. It isn’t enough, also who can watch the show live, at the end, to see all the show, should connect to brand’s profile. After the show, some pieces will be available or in Oxford Street topshop store or online.

But the company doesn’t stop here, continuing its idea on Instragram, selecting 5 people that will share all London fashion Week’s life; we can follow them with the hashtag #TOPSHOPWINDOW

Big up!