D.A.T.E. has opened a new flagship store in Rome

Craftsmanship and future come together at the new D.A.T.E. store in Rome, located in the historic center of the city at Via Del Gambero 18. The innovative space, spanning over 100 square meters, represents the new format designed to shape the aesthetics of future brand stores and corners. The design and realization of this unique experience were overseen by the renowned Milanese architecture studio NM3, aiming to create a contemporary space that reflects the roots of the Florentine brand while celebrating the identity of Rome. The fusion between Florence and Rome is evoked through the use of Carrara marble and Serpentino marble, also used in the Florence Cathedral (Duomo), as well as the typical travertine of Roman architecture. Other materials such as concrete, sprayed plaster, and design elements like backlit panels, benches, and stainless steel carts complement the space. A minimalist and contemporary aesthetic aims to provide customers with an inclusive experience, amplifying the new classic identity and contemporary spirit of D.A.T.E. collections.

On April 5th, the official inauguration took place: the flagship store was transformed by the engaging DJ set by dvdtrm that entertained the guests. It was accompanied by Heineken beers that delighted the palates of the many attendees. But the surprises didn't end here: on the -1 floor, an exclusive and private party was held with music played by DJs Mr.Kite & Marco G. aka Touch The Wood. The event was Powered by Heineken and enjoyed the support of Vetz for the drink offering at the UNDER D.A.T.E. Party.