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Moncler turns Milan's Central Station into an art gallery

A location as unique as it is strategic

Moncler turns Milan's Central Station into an art gallery A location as unique as it is strategic

Since its inception amidst the mountains of Monestier-de-Clermont, Moncler has encouraged bold explorers to reach the highest peaks and fulfill their dreams. Today, the dream remains the driving force behind the brand's creativity, on a journey that continuously pushes beyond all conventions. «Dreams have accompanied me and Moncler since day one: we have never stopped dreaming, being a source of inspiration, and at the same time, being inspired by others.» - Remo Ruffini, President and CEO of Moncler. In this spirit, Moncler presents An Invitation To Dream, a project curated by Jefferson Hack, filmed and photographed by Jack Davison, where extraordinary personalities inspiring contemporary culture encourage us to dream alongside them. Among the show's protagonists are Daniel Arsham, Dr. Deepak Chopra, Isamaya Ffrench, Laila Gohar, Jeremy O. Harris, Francesca Hayward, Julianknxx, Ruth Rogers, Remo Ruffini, Rina Sawayama, Sumayya Vally, and Zaya. «In this project, we have gathered some of the brightest creative minds who dare to dream so much that they even dream for us. They are among those influencing contemporary culture and were invited to participate precisely because their art brings new perspectives and possibilities. Their deeply transformative work and talents make them exceptional artists of our time and therefore ideal for this project.» - Jefferson Hack, curator of An Invitation To Dream.

Milano Centrale Station is one of the most iconic places in the city, a hub of arrivals and departures representing the pursuit of new dreams and the journey to transform them into reality. For the first time in its history, it will be transformed into a vast artistic space open to the public showcasing the words and portraits of this special cast. In line with Jefferson Hack's curatorial approach of transforming public spaces, all billboards and advertising screens in the railway station will be linked to create a kind of imaginary landscape animated by images and quotes, where texts and portraits overshadow the station's noise like powerful silent invocations, inspiring the public to dream. Jack Davison's black and white lithographic prints compose the exhibition with the idea of slowing down time, capturing intimacy, and conveying the humanity of the subject – all essential elements defining the intention of this project. In one of the city's busiest spots where an average of 300,000 people converge daily, An Invitation To Dream transforms from a contemplative artwork into a dialogue capable of enduring even after visitors depart.

After the exhibition at Milano Centrale Station (from April 15th to 21st), the narrative will continue with a campaign bringing An Invitation To Dream to a global audience.