Woolrich's new western-inspired collaborative collection

At Milan Design Week, Woolrich unveiled a new capsule collection, its second, co-written by American artist Matt McCormick with his brand One of These Days. The campaign to present it, shot by McCormick himself, features a real American rancher riding on his ranch wearing pieces from the collection, eight in all, ranging from classic t-shirts to shirts, jackets to knitwear. The earth-toned hues, artwork and fonts all recall the world of the west and the American frontier.

The capsule consists of eight total pieces, ranging from the classic bandana to a reinterpretation of the classic Woolrich blanket. One of the highlights of the new range is the 3-in-1 jacket equipped with a removable vest decorated with equestrian graphics that can be worn alone. Another piece de resistance is the cotton overshirt decorated with the same graphics.