ANTI-DO-TO launches a new initiative in support of the homeless in Milan

ANTI-DO-TO, street clothing activist brand born in 2020, once again pushes its community to act collectively in favor of a social project, this time staying in the heart of Milan, specifically in Porta Venezia which is the neighborhood where the brand is based, a rich on the map but with a high rate of invisibles. To give voice and warmth to this fragile humanity, ANTI-DO-TO launches the exclusive limited edition blanket The Face, whose graphics depict an ironic face with a smiling expression, a wish of positivity for the people who the brand aims to help.

ANTI-DO-TO is an activist brand that makes its street wardrobe - functional, versatile and ethically produced with responsible materials in Italy - a means to change things, in fact 50% of the net profits generated by each garment is invested in projects of social impact. The first project carried out was the completion of the Ha'Ramba skatepark in Gaza. In Milan, the brand set out to help the homeless, especially foreigners and mostly women, in view of the winter months and the pandemic, which made the period even more difficult. In collaboration with the Isacchi Samaja Onlus Foundation, based in Porta Venezia, which with its Street Units since 2012 has been assisting daily around 100 homeless people only in the Eastern Milan area: four evenings a week the cultural mediators bring physical and emotional comfort to the people who they live on the streets, offering them basic necessities, drinks, food, clothing and blankets.

The Face blanket in jacquard, in black and white, blue and orange variants, was made of regenerated cotton and polyester and entirely Made in Italy. From 9 December to 31 January, for each blanket purchased on the web site, thanks to the collaboration with the Isacchi Samaja Onlus Foundation, another one, in a warmer wool blend material, will be donated to the homeless in the area. With this ANTI-DO-TO initiative he invites us to focus on our community, without rhetoric but with small concrete gestures to give some warmth and positivity to those who need it most.