The condom to keep your sneakers clean

Just in time for the beginning of the great music festivals season, inevitably linked to the combination mud and rain, online retailer Firebox has proposed the definitive solution for all those who want to keep their shoes clean: the shoe condom. 

The item is in white rubbery, waterproof, dirt-resistant, reusable, machine washable and dishwasher proof and, in addition, it comes with a practical resealable case. You have to simply roll it up on your sneakers to keep them new and immaculate as if they had just come out of the box. As this video shows.

Firebox, whose slogan is "unusual gifts for people with imagination", was inspired in the creation of the curious accessory by this question: why do we have antibiotics for super-gonorrhoea, but there is no remedy for mud deposits? On the website of the company you can read:  

 

“It's all well and good practising safe sex, but what about keeping your brand new, pearly white trainers safe from STDs (Street Transmitted Dirt)? Simply slip these clever wraps on and your footwear will be filth free”.

The slogan of the shoe condom is "#PracticeSafeCreps with this summer's must-have accessory.”  You can find this item created on firebox.com available in medium and large sizes at £7.99.