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Ema Stokholma presents a capsule with Diadora

90s vibes and pedal to the metal

Ema Stokholma presents a capsule with Diadora  90s vibes and pedal to the metal

The love that unites Diadora and the world of motors has existed since Ayrton Senna wore the brand's total red look during his runs. Today Diadora returns to the track but this time to conquer the race there is Ema Stokholma. Italian-French model, DJ and TV and radio presenter, Diadora brand ambassador from a year, Ema has contributed to the creation of the special capsule collection FW18, lending herself as a protagonist of an adrenaline editorial with clear 90s references.

An Anorak, a hoodie and pants are the key pieces of the capsule, items capable of mixing past and present, through fabrics and fit. The contrast between yellow and black guarantees a sporty but contemporary touch to the garments, the TASLAN nylon returns once again to Diadora, the same used in the athletes' suits, while the cotton sweatshirt, the brand's historical garment, gives to the capsule a 90s touch of nostalgia.


Two side pockets with zip stopper to adjust the fit on the bottom and velcro cuffs. A jacket capable of adapting to any type of body, without limiting movement or weight.



It presents the typical graphics of the sector and the applied patches.



What makes this garment unique is the sense of comfort you feel wearing it, favored by the elastic waistband, with adjustable drawstring, practical zip pockets also present at the ankles for a special visibility of sneakers.

Indeed, to complete the look, Diadora could not miss a pair of sneakers. MI Basket EMA 48 evokes the iconic Mi Basket, a model designed by the brand in 1984 for the Milano Basket.


Mass Damper technology is the protagonist of the sneaker, applied in the sole, while the upper is made of "one piece" in knitted fabric with leather details. The elasticated sock allows the sneaker to be worn even without unfastening it, while the side zip adds a modern touch to the fit. The carryovers are in hairy suede and the central tongue bears the Ema X Diadora logo.


The capsule of only 200 pieces will be available from November 1st at selected Diadora stores and online.


Photographer Carolina Amoretti
Art Director Vincenzo Schioppa
Digital Assistant Alessandro Bigi
Stylist Erika Infantocci
MUA Elena Gaggero
Production nss factory