California. During the Keynote Apple 2018, the now classic September event that the company organizes at its headquarters in Cupertino, Tim Cook has presented three new products inspired by the iPhone X: XS, XS Max and XR. The latter has cheaper materials, aluminum structure instead of steel; less advanced components such as the 6.1-inch screen, with Lcd and non-Oled technology, no 3D Touch; lowest price. The XS is, instead, an evolution of the model presented just a year ago, with the same design and 5.8-inch OLED display; while XS Max, is a version with a larger screen (with its 6.5 inches diagonal also has the largest display ever proposed by Apple).  Here are 5 things to know about the new iPhone.

#1 Processor

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XS and XS Max share many features, starting from the processor: the new Bionic A12, incorporating 4-core gpu, 6-core CPU and a new version of the neural engine dedicated to artificial intelligence operations, allows phones to achieve very high performance of speed, calculation, reactivity and graphics. In addition, the battery of iPhone XS lasts half an hour longer than the iPhone X, while that of the iPhone XS Max about an hour longer.

#2 Cameras

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The rear (12 MP) and front (7 MP) cameras have been updated, with a new sensor, optical image stabilization and new algorithms for the processing of each frame immediately after shooting and an advanced system based on artificial intelligence which makes it possible to change the depth of field in post production. The new "Smart HDR" option takes multiple photographs and with different settings that improve the final result.

#3 Prices and colorways

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The latest smartphones will be made in a wide range of colors. The iPhone XS will be available in Italy from September 21 in gold, silver, space gray and in three sizes of memory (64 GB, 256 GB and 512 GB) at a price starting from 1189 euros or 1,289 euros for the XS Max model For the iPhone XR, despite being the cheaper version, you can choose between 6 colors white, black, blue, yellow, coral and red. You can order from Friday 19 October, but will be available from Friday 26 October from 889 euros.

#4 Apple Watch Series 4

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Tim Cook presents the new generation of smartwatch, with a larger display, but also a sensor that can constantly detect cardiac activity, warn in case of arrhythmias and electrocardiogram. Available from September 21st in 26 countries at a price of 439 euros.

#5 iOS 12

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Along with this new range of products, there is also the update of the operating system for mobile devices: the iOS 12. Available from September 17, introduces several news: from memoji, the faces even more customizable, to the Detox, a timers that measure the time spent on the app.