At the Belasco Theater of Los Angeles took place the first edition of the Pornhub Awards, presented by the adult movie star Asa Akira and broadcasted live on the adult entertainment site and on wegotlove.com.

The surprise of the evening was not the live performance of Teyana Taylor, but the exceptional art direction of Kanye West. The eclectic artist joined forces with Willo Perron and staged a futuristic-themed show, designing not only the dresses of the guests of the evening, but also drawing the awards statuettes, one for each of the categories, which represent imaginary alien sex toys.

What happened at the Pornhub Awards Is this the beginning of a new career in the hard core world? | Image 0
The news of a partnership between West and Porn Hub, has been around for some time, although, until a few hours ago, few believed it was true. In hindsight, the collaboration seems perfectly sensible, especially if you recall the statements made by the rapper in his most recent appearance on the talk show of Jimmy Kimmel, during which he had candidly admitted to visit the site regularly, so that, when the presenter asked if the fact of having daughters changed his way of seeing women, Kanye replied: "No, I'm still going to Pornhub." In exchange for this advertisement, the star received a lifetime premium membership from the site for the platform.

Moreover, West chose Pornhub Awards to present I Love It, a new single with Lil Pump, accompanied by a music video directed by Spike Jonze.

As a cherry on the cake of her adventure with Porn Hub, Kanye has also launched a new series of merchandising products, available on the Yeezy website: five long-sleeved sweatshirts with illustrations dedicated to women who received prizes during the ceremony.

What happened at the Pornhub Awards Is this the beginning of a new career in the hard core world? | Image 1
What happened at the Pornhub Awards Is this the beginning of a new career in the hard core world? | Image 0