OUR FILMS debuts in merch and takes cinema beyond the screen Il primo progetto di merchandising della società romanatrasforma il prodotto in racconto e appartenenza

''We make Films, not T-Shirts''. OUR FILMS, the Rome-based production company founded by Lorenzo Mieli and Mario Gianni, makes its debut in the world of merchandise in an ironic and provocative way: a phrase that, while seemingly denying the operation, actually reveals its most profound meaning. The first campaign starts from the faces of the company’s different departments: a collective self-portrait that shines a spotlight on those who make everything possible, perfectly representing the collective identity of the production company and their idea of cinema as a creative community.

By playing on the apparent contradiction of the claim, the ultimate purpose of the project becomes clear: a strategy that exploits the increasingly blurred boundaries between content and brand, while keeping cinema at the center. Merchandise thus becomes the medium for taking it beyond the screen and outside theaters, transforming it into something tangible, wearable and everyday, bringing it into public spaces and making it part of contemporary visual culture.

For OUR FILMS, this first drop represents an expansion of its own language, experimenting with a more fluid form of cultural production, closer to international models and perhaps still little explored within the national landscape. Films, series, visual identity and community are not separate worlds, and merchandise here becomes a way to strengthen the relationship with the audience and build a sense of belonging around a creative project.

The debut comes at a significant moment for the company: in just one year of activity, it has consolidated its presence in the Italian and international audiovisual landscape, bringing its titles to major festivals: the series “Portobello” (Marco Bellocchio), “Francesco De Gregori – Nevergreen” (Stefano Pistolini), presented out of competition at the 82nd Venice Film Festival, “La Vita Va Così” (Riccardo Milani), “Figlio di Giano” (Luigi Grispello), selected at the Rome Film Fest; “Oi Vita Mia” (Pio e Amedeo), “Let Love In” (Felix Van Groeningen) “Fatherland” (Paweł Pawlikowski) presented in competition in the Official Selection of the 79th Cannes Film Festival.