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The secret contract between the Kardashians and Coca Cola

Truth or assumptions?

The secret contract between the Kardashians and Coca Cola Truth or assumptions?

Kim Kardashian is a big consumer of Coca Cola, a company that seems to need the help of the entrepreneur to increase its appeal. We learn this from the numerous and blatant product placements inserted into scenes of Keeping Up With The Kardashians, as well as in many other contexts and occasions. The first "conspiracy theories" regarding the alleged deal emerged more than a year ago. As reported by this article from The Sun, some found it suspicious that in the background of a photo featuring Travis Barker and Kourtney Kardashian, there was a Coca Cola vending machine. The other clue is hidden in a photo of Kim Kardashian and her ex-boyfriend Pete Davidson, where a can of Diet Coke stands out. Yet, until now, neither Kim nor other members of the Kardashian family have revealed having signed a deal with Coca Cola.

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There are other theories that confirm this rumor. Coca Cola and Diet Coke cans appear on the cover of the Berlin magazine 032c, where Kim Kardashian is featured: a perfectly studied product placement. And then there is another cover, that of GQ for the Man of the Year. To appear, once again on the right side of the photo, is a can of Diet Coke: this article by Tapas, in fact, wonders if Kardashian has embarked on one of the most sensational subliminal campaigns ever. In short, through editorial projects, TV shows, or more simply through Instagram stories, Kim Kardashian has managed to create an aura of curiosity around a possible deal with the brand. For this reason, if the rumors were confirmed, Coca Cola's deal would have achieved what was hoped for: a lot of hype, with the addition of some conspiracy theories.

Despite Coca Cola being a historic and well-established company, the desire for branding and increasing its awareness never ends. Moreover, by choosing the Kardashian family, it is reasonable to assume that the company wants to convey a carefully studied message. Kim Kardashian has always promoted a lifestyle based on strict and proper nutrition. For this reason, associating her image with a beverage conventionally considered harmful to health raises more than a few questions. On the other hand, the brand's intention could be precisely to communicate that even the healthiest diets can include the consumption of Coca Cola, definitively altering the perception of the beverage.