adidas + KANYE WEST
The new partnership
Fashion
June 29th, 2016
June 29th, 2016
If you thought the relationship between adidas Originals and Kanye West was already widely consolidated, you were wrong. The German sportswear giant and the most egocentric rapper on the planet have just strengthened their working relationship with a new partnership that bears the name of adidas + KANYE WEST.
The brand, which is part of YEEZY group, will include sneakers and cross-gender clothes and accessories, half way between streetwear and sportswear.
"This collaboration demonstrates how anyone with a dream can dream without restrictions" said Kanye. He has realised his dream for sure.
