DeMellier opens Its first flagship store in London The new exclusive space in Sloane Square

DeMellier, the British handbag brand known for its minimalist design, has opened its first flagship store in London. Located in the beautiful Sloane Square, the new 300-square-metre space was designed by architect Nicolas Schuybroek. At the heart of the project is the Home of DeMellier concept, conceived for the occasion by founder Mireia Llusia-Lindh with the vision of making the store feel like a domestic and welcoming space.

The vintage furnishings have been carefully selected to coexist within a timeless environment where every detail reflects the brand's philosophy. Craftsmanship is clearly evident throughout the project: inside the store, customers can even find a Craft Corner, where they can discover up close the artisanal mastery behind every DeMellier bag.

For the 24 October opening, the brand unveiled a new bag called the Sloane, available exclusively in store. Offered in two sizes, the style is distinguished by its folded leather panels with architectural lines, brushed gold hardware, and a silhouette that allows the bag to be transformed into a clutch.