Movement and nature in Salomon's FW25 collection With a campaign shot in Icelandic settings
Salomon has just unveiled its new FW25 collection, an ambitious project that challenges the traditional boundaries of functional design. Under the motto “No Line, Purpose”, this line does not limit itself to offering cold-resistant garments, but invites a deep reflection on the very essence of form and movement. Here, every element is conceived to dialogue with the natural environment, capturing the energy of wild landscapes and the human impulse toward the unknown. The main inspiration is rooted in topographic maps, those sinuous curves that trace the earth's relief like a living breath. This collection transforms such lines into a symbol of balance between man and nature, promoting a sense of adventure that pushes beyond known horizons. The advertising campaign for this collection was captured in the Snæfellsnes Peninsula, in Iceland, among oceanic waves, volcanic bases, and glaciers. A scenario that amplifies the central theme of the line, namely the shared rhythm between landscape and human action with images depicting models in motion among these geological wonders.
At the center of the collection stands out the Contour Down series, the true manifesto of Salomon's creative vision. This jacket represents the pinnacle of an engineering approach where every detail is studied to optimize not only thermal protection, but also air circulation and freedom of movement. The shaped panels with curves inspired by topographic lines create a fluid and organic silhouette. With its structure that shapes the air into natural chambers along the back, the new jacket guarantees superior warmth without sacrificing elegance, allowing it to be layered over bulkier layers without losing visual harmony. In addition to the Contour Down, there is the Optimal Down series, a tribute to the immaculate snow that persists on the highest peaks. This variant prioritizes cutting-edge warmth combined with unmatched lightness, shaping a slim and versatile form. Ideal for those who alternate intense mountain sessions with daily urban routines, the Optimal Down stands out for its ability to smooth transition between extreme contexts and ordinary scenarios, always maintaining a refined and contemporary profile.
