Versace Mercury: the new sneaker collection

Versace unveils the latest innovation in footwear with the launch of Versace Mercury, its new collection of unisex sneakers. Crafted in fine calf leather and united by a distinctive sole, the three models of sneakers comprising the Versace Mercury family symbolize a versatility with futuristic design and emphasize Versace's dedication to the most innovative craftsmanship. The Versace Mercury sneaker is not just a shoe; it is an artifact from the future. Versace Mercury transcends both time and space with the aim of creating connections: the intertwined cords and iconic Greek details are not just design elements but symbolize unity, serving as a bridge between past and future, tradition and innovation, familiarity and the unknown. This theme harkens back to Versace's heritage, as evidenced by the advertising campaigns of the '80s and '90s - where the presence of cords within the images depicted the ties between people, places, and times - and the famous photos that defined Versace, elaborating concepts such as strength, sense of community, and self-assurance.

Each Versace Mercury sneaker embodies Versace's dedication to high-level craftsmanship: for each pair of shoes, 16 meters of cord are hand-woven, with a weaving and application process taking over three hours. The design also features a distinctive zigzag weave and 30 precisely sewn components to create the upper and lining of each pair, thus becoming a testament to innovative craftsmanship and constant research. The upper is characterized by a series of hand-woven laces, which add dynamism to the design. The new EVA sole, decorated with the maison's Greek motif, and hand-painted interiors ensure comfort and lightness. Sophisticated customization details include the Versace logo on the plated metal heel, tongue, and eyelets, and a tonal jacquard Greek motif ribbon. The model's corresponding code, country of production, and sizes are printed on the back of the tongue. A team of 27 artisans worked on assembling all the elements with great care, creating a shoe completely Made in Italy that captures the essence of Versace and its heritage.