Slam Jam and Matthew M. Williams in the "Beyond Movement" project
The new Nike collection becomes art
Fashion
May 19th, 2021
May 19th, 2021
UPDATE 28.05.21: On the occasion of the Nike x Matthew M. Williams Series 004 collection, Slam Jam collaborated with the Beaverton brand and KALEIDOSCOPE brand the “Beyond Movement” project to bring the training world of the Nike Training Club App to the body and mind.
The protagonist of the project is the creative and choreographer Paleta, who in a completely white cube combines teachings belonging to yoga with dance, all seasoned by the soundtrack of Koo Des, aka NSDOS, a techno musician and choreographer based in Paris . The entire session is available to members of the Nike Training Club App and on Slam Jam channels.
19.05.21: After the release of the Nike Zoom MMW 4 last December, Nike and Matthew M. Williams are back to collaborate for a new techwear collection renamed NIKE MMW SERIES 004. Announced by Williams himself with a teaser video posted on his Instagram account, the collection seems to have a purely sporting spirit, as evidenced by the video.
In addition to clothing, in the video starring Yves Tumor, Isamaya Ffrench, Joe Holder, Sharna Osborne and Williams himself, some two new colors of the Zoom MMW 4, Rust Factor and Triple Black, also make a brief appearance.
The NIKE MMW SERIES 004 collection will be available from May 27th with a worldwide launch.
