5 tips for brands to blow up on TikTok

Unless you have spent the last few months hidden under a rock, it must have happened at least once to come across a TikTok, maybe even to laugh in front of that short video sent a friend on Whatsapp or reloaded by someone on Instagram. Let's clear something up immediately: TikTok are not just dances, but rather a boundless world, made up of trends and rules to be respected in order to aspire to the famous For You Page. While there are no hard and fast rules to be successful on TikTok, there are certainly some steps you can follow to not look completely like a fish out of water.

#1 Trends

That of TikTok is a boundless world, much larger and more complex than that of other social networks. At the centre, however, there are trends, that set of memes that constitute the basic language of every self-respecting tiktoker. If you want to learn to speak, you need to know the trends of the moment, the most used audio and their meaning within the social mythology. One of the most fascinating sides of TikTok is the almost random way in which trends can be born, often taking inspiration from videos coming from the innermost depths of the web. One of the latest cases is that of "Waking up every morning thinking about so many things", audio used to tell an embarrassing episode from one's past whose audio comes from an episode of The Real Housewives of New Jersey.

#2 Frequency

Forget the old tactics used on Instagram, here there are no ideal times to post or time windows to capitalize on likes. Quantity counts on TikTok and your main goal must be to publish as many TikToks as possible within a day. The reason is easy, the more you post, the more chances you will have of ending up in For You, getting even closer to the much-desired virality. Contrary to what happens on Instagram, on TikTok everyone can aspire to stardom, even for just a few hours. Just guess the right video.

#3 Language

Despite being available in 150 countries, the language to be used on TikTok is English. Put patriotism aside and start showing off your language skills to open your content to an ever wider audience. There are now many tiktokers who have moved to the English-speaking side of the social network, producing even simple contents that can be understood and appreciated by the public all over the world.

#4 Creativity

Creativity counts on TikTok, you don't need to be beautiful and well dressed if the only content you can deliver is a dance routine copied from Addison Rae. Unlike Instagram, TikTok has everything you need to give free rein to your ideas, just a little practice is enough to learn how to master editing and effects. If you want to take your content to the next level, you can edit your video off the platform and then share it on TikTok. If trends are a great way to get noticed, don't be afraid to be daring with original content @rod, @8illy and @lubalin are three perfect examples of how to bend TikTok to your creative needs.

#5 Brands

If with Facebook and Instagram the brands had the duty to impose their presence, on TikTok the discourse is decidedly different. There are very few companies capable of speaking on the platform respecting its language, but above all respecting all the points above. In the fashion world, realities such as Gucci and Prada have tried to impose their presence with mixed fortunes, while today TikTok does not seem to want to fully open up to big brands. If the phrase Don't make ads, make TikToks wasn't enough, to date the platform doesn't allow any type of outbound traffic, making it almost impossible to convert the success collected on the social out of its ecosystem. The only possible answer in this sense is the one conceived by Coors Seltzer, who took TikTok out of TikTok by creating a commercial in which it uses one of the viral trends on the platform in an operation that is highly targeted towards a specific audience.