Converse unveils the CX Line
New materials, new design and a new sneaker in collaboration with TakahiroMiyashitaTheSoloist
Fashion
March 13th, 2020
March 13th, 2020
Since the introduction of the Converse Renew collection with 100% polyester canvas made from used plastic bottles to its return to basketball with the Converse All Star Pro BB, the US brand continues to move forward in design and performance innovation.
We’ve always been a progressive brand, but as we enter a new decade we see an incredible opportunity to push the boundaries of our own design and product ethos, Phil Russo, global VP of design & innovation, said. How can we really show up for our consumers with products that reflect their physical and emotional needs? For us, that question has never been more vital.
The result of this constant research and experimentation is the new CX line, featuring an innovative toolkit of materials with "triple tread" technology that will revolutionize the way Converse shoes are made. CX is based on three fundamental elements: CX elastic canvas, CX foam and a new sole design. The CX stretch canvas is a type of material that adapts to the wearer's foot, adding fit; while the foam, which combines PU insoles and Phylon midsoles, maximizes comfort by increasing shock absorption. A new outsole design supports CX foam with extra flexibility and durability.
The U.S. brand revamps three of its classic models with this soft, yet resistant material: All-Star Disrupt CX, Chuck Taylor Disrupt CX and Chuck Taylor All Star CX. Thanks to its futuristic look, the All-Star Disrupt CX is the most conceptual sneaker in the series. It combines the typical Chuck upper with an exaggerated midsole with an elongated heel counter and a cut in the middle of the foot. Highlighting the Chuck Taylor Disrupt CX is the transparent foxing that adds an alternative style and highlights the new midsole technology. The Chuck Taylor All Star CX mixes the new stretch upper canvas without laces with CX foam and clear foxing. All models are available in a palette of black, white and red.
The CX series debuts on March 12 with the launch of the two sneakers made in collaboration with TakahiroMiyashita TheSoloist.; all other silhouettes will be available from March 19 on converse.com and at selected global retailers.
