Primark launches its first sportswear capsule with Lotto

For the first time in its history, Primark will collaborate with one of the most iconic Italian sportswear brand: Lotto.
The Lotto x Primark capsule collection is composed by 24 items inspired by the sport heritage of the Italian brand and its iconic two-diamond logo.
From the 1982 Mundial to Mike D'Antoni's Olimpia Milano through Baresi's Milan and Martina Navratilova's achievements, Lotto has been a reference point for sports apparel in Italy.
Today all its sporting heritage has been transported by Primark in the present by translating the street taste onto classic sporting items.

The colors that dominate the palette of the collection are pink and neon green, in addition to the classic black and white. The capsule items range from jackets to socks and include joggers, racing jackets, sports shorts and crewneck sweatshirts. The most interesting items are monochrome shell suits and color-block tracksuits in short and long variants and are inspired by the tradition of sports kits. The main graphic element of the capsule is the iconic Lotto logo, printed or embroidered on all garments. Accessories such as hats, bags and slippers complete the capsule's proposal.