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Umbro Italy unveils the street casual FW19 collection

With an inspiring editorial in the concrete suburbs of Milan

Umbro Italy unveils the street casual FW19 collection
With an inspiring editorial in the concrete suburbs of Milan
Umbro Italy unveils the street casual FW19 collection With an inspiring editorial in the concrete suburbs of Milan

The building of Barona look like concrete creatures that watch the new Umbro Italy FW19 collection come to life.
The small real atmosphere and playgrounds enhance the street touch of the brand born in the back room of a pub in the south of Manchester. The items are inspired by the heritage of Umbro which shaped the British terrace culture and casual style, which was has marked aesthetic's evolution.

In the new collection Umbro added a street touch to the items: oversized logos characterize the entire collection, including scarves and bags, which take advantage of the unpredictability and power of acid colors, contrasted with each other and with black, the protagonist in most of the FW19 items.
A personality design, like that of the Umbro Monster, the new brand's sneaker.

The Umbro touch take us into a suspended atmosphere full of intimacy, captured by Dali Geralle's camera. 

Photographer Dali Geralle
Photographer assistant Viatceslav Pilolli
Stylist Leo Soncini
Mua Marta Mariotti
Models CieloPietro @Whynot
Art direction & production nss factory