Fred Perry & Raf Simons: a subculture tale

The concept of subculture is increasingly fascinating the fashion world.

To think that a more or less restricted group of people is unique and different makes us reflect on how much today we all feel part of a small subculture: different generations, tastes and ideas that we want to express through a single voice, ours. Analyzing and letting go in the vortex of action and reaction of the youth culture, Fred Perry and Raf Simons celebrate their 10 years of collaboration with a special collection consisting of 100 archive pieces.

Inspiration and fusion, the way the Belgian designer has always approached to the brand, seeing its polo as a blank canvas on which to indulge and tell a story that both classic and modern, able to communicate clearly to today's world.

Fred Perry once again makes polo-tee its starting point, an iconic and unavoidable element, but this time is changed into an over-head, bold in shapes and colors, that recalls the nature and all its nuances.

The Fall collection by Fred Perry awaits you from August 20.