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A success signed White Street Market

With 8,800 visitors in just three days

A success signed White Street Market  With 8,800 visitors in just three days

The White Street Market turned out to be what Milan needed: a festival that at the same time was a meeting point during the chaos of the MFW and a perfect appointment for those who work, love or simply are intrigued by the streetwear world. 

During the days of 16/17/18 June, 8,800 visitors, national and international, gathered to discover Ex Ansaldo | Base reborn as a "market", including showcases, talks, charity auctions, street food and good music.

Sport and fashion were the undisputed protagonists of the dates that, embraced the theme of sustainability, re-proposed to the public in their many facets. The immersive adidas Originals space, exclusive capsule collections signed Numero 00 x Lotto, Pony, and emerging brands have made this White Street Market a reality able to mix different worlds that, "under a single weekend" have shown their best sides in their cohesion.

The hashtag #WSM exploded in just three days, accumulating 200,000 impressions on the official profile which, in turn, was visited by 50,000 accounts during the first two days. The numbers do not lie and for this reason, the founder of WHITE commented:

"WHITE STREET MARKET rewards all of us for the courage and a great job in having created a formula that innovates our industry and makes it more contemporary. This first edition exceeded 8,800 visitors and will certainly be part of our future only for men fashion week. The difficulties on the date for men, as regards to the influx of buyers in Milan during men's fashion, has already been amply highlighted. It was probably this that encouraged us to get to work and reinvent again: a formula that involves both B2B and B2C".

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