From the dust, the sweat and the fatigue it is from there that the successes and the great victories are born. Glory is not achieved without effort and the crowd does not acclaim those who surrender: an icon is born and is cultivated in time through the sacrifice of those who know the goal to be achieved.

Diadora Heritage is well aware of the truth of these words and its new Diadora Heritage SS18 campaign fully expresses the nature of the brand. nss factory tells its story, a continuum of successes indistinct over time, from the locker room to the podium.

RISING VICTORY:  Diadora Heritage SS18 campaign  A story of sacrifice and success that tells an icon | Image 2
RISING VICTORY:  Diadora Heritage SS18 campaign  A story of sacrifice and success that tells an icon | Image 0
RISING VICTORY:  Diadora Heritage SS18 campaign  A story of sacrifice and success that tells an icon | Image 1

The sportswear DNA, high craftsmanship and precise and careful research of materials; Diadora Heritage is the protagonist of countless victories and creator of trends through the years, as well as the model par excellence of the brand: the B.Elite. Designed in 1981 for the champions who have marked the history of the court, the same destiny of those for whom it was created marked the silhouette making it not only an icon but the means by which to achieve glory and, at the same time, the final prize.

Over thirty years of history have not touched the legacy and cultural value of the B. Elite, a silhouette destined to mark the years to come.

Photographer Jeff Hahn
Styling Riccardo Linarello
MUA Giulia Cigarini
Models Claire Collins @ IMG, Kamui @Independent Management 
Art Direction & Production nss factory