That's why Dior is 2017's Most Buzzed Brand on Instagram

End of the year, period of balance sheets and charts.

The first wins Dior, named “Most buzzed brand” of 2017 by Instagram that, after examining a combination of followers, engagements, quotes and comments, has awarded the maison with this recognition.

The secret of this success? It is Maria Grazia Chiuri, her beautiful collections, 'J’ador' bags and kittens heel, but, above all, the t-shirt 'We Should All Be Feminists'. Not just a garment to wear, but a manifesto of a renewed sentiment and feminist movement.

That’s the merit, but also the fortune of Dior: to have captured the re-emergence in society a certain awareness of feminist power, the desire to be recognized and respected, by women themselves, and therefore by all others .

The same feeling that, with different facets, animates free Emrata claim the body, the march of women against discriminatory policies of Trump, but also the courageous denunciation of the abuses perpetrated in Hollywood by Weinstein.

Maria Grazia Chiuri led the debate about empowerment of women and feminist on the catwalk, offering a stylish, but effective, megaphone made up of clothing and sages  as Why have been there no great women artists? Linda Nochlin and We Should all be feminists by Chimamanda Ngozi Adichie.

And so she has inspired other designers to do the same, triggering a chain reaction passed through the Internet, social media and Instagram.

After Monsieur Christian brand, in the five first positions of 'Year in review' there are in order Hermès, Louis Vuitton, Saint Laurent and Topshop.

Strangely, Supreme, which this year has “broken the Internet” thanks to the collaboration with LV, does not enter the ranking of the most popular brands.

And who received the biggest number of followers? Chanel, with its 9.6 millions.