The New Balance 574 dedicated to AS Roma

After last year's success, New Balance again this season has created a pair of shoes dedicated to AS Roma, one of the top clubs sponsored by the Boston brand. The choice fell on the 574, one of New Balance's best-selling models, which was customized for the occasion with the colors of the Giallorossi team, particularly those that have always characterized the third or fourth jerseys. So navy blue dominates the upper, while yellow and Pompeian red details are visible on the heel, eyelets and midsole. However, what guarantees the Giallorossi authenticity of the shoe is the unmistakable Gratton's Lupetto, which stands out on the tongue and gives that sense of classic and somewhat retro Romanness that the American brand has always wanted to emphasize in the design of the products created for Roma over the past two years.

And the Gratton's Lupetto was one of the symbols retrieved from the archives by New Balance, along with the ASR logo, and once again incorporated into Roma's aesthetic identity to the delight of the fans. The relationship between team and fans, and consequently city has always been one of New Balance's goals during their time with the capital club, making not only the game kits but extending their work into the lifestyle as well. In fact, the shoes are included in the "Our World, Our Roma" campaign, created to enhance the Romanist lifestyle made up of daily rituals and small superstitions, while never distracting attention from the results of his favorite team on the pitch. 

The New Balance 574 dedicated to AS Roma is available at newbalance.com, New Balance stores in Rome, AS Roma stores, at Cisalfa and additional selected retailers.