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The launch of Roma's third kit was a hit

From party to match, the Giallorossi won on and off the pitch

The launch of Roma's third kit was a hit From party to match, the Giallorossi won on and off the pitch

After unveiling the third kit made by adidas for the 2023/24 season, AS Roma took advantage of the last weekend to launch it through a series of events and activations that finally culminated in Sunday night's match at the Stadio Olimpico against Frosinone. It was a long journey that led fans to discover the new design, which in its first year as technical sponsor of the Giallorossi has fielded a triptych of the season's most popular jerseys. And the third kit, in black with yellow, red and orange three stripes and a guilloche pattern on the sleeves, could be the best of the bunch. The perfect kit to be worn off the pitch in a blokecore look, thanks to its combination of elegance and modernity, as also demonstrated by the guests at the party organised by the club in the MACRO Museum in Rome on Friday. 

In a foyer totally branded with the Giallorossi colours and the symbols of the third jersey, we were greeted by a customised box with the third jersey inside and instructions for a real bloke core party. At the peak of the football aesthetic, adidas and AS Roma decided to celebrate it through an exclusive party that would tell the story of the city and its sporting passion, together with some of the most representative personalities from show business, music and cinema of the Eternal City. Strictly wearing AS Roma jerseys, Sick Luke, Franco126, Hello Mimmi, Qursarina and Ultracreature took turns on stage to create a soundtrack that recounted the capital's freshest sound. 

But of course the initiatives did not stop on Friday, on the contrary, they continued to multiply throughout the entire city until they all gathered at the Olimpico, where on Sunday evening the players arrived each wearing their autographed game jersey together with the Fendi formalwear. Furthermore, for the occasion the hospitality area of the stadium was completely branded with videos on screens, placemats and napkin holders following the theme used for the kit details and some graphic elements created by Gratton in the late 1970s. Finally, a photo booth with a themed backdrop was installed at the entrance to the Monte Mario stand to immortalise the fans before they entered the stadium. And on the pitch the Giallorossi responded to yet another Stadio Olimpico sell-out, beating the surprise Frosinone with a goal apiece. The best way to end a weekend dedicated to the third kit and the Giallorossi city.