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You now have 5,256 possibilities to customize a Miami Heat jersey

A risky project that can jumpstart the custom trend

You now have 5,256 possibilities to customize a Miami Heat jersey A risky project that can jumpstart the custom trend

The Miami Heat never hide themselves when it's time to unveil a new City Edition jersey, starting with the dazzling and iconic “Vice” jersey launched during the 2017/18 season and then introduced in many colourways. For this season the Heat decided to end this successful model for something even more audacious: the Mashup Jerseys.     


As anticipated on every team’s jersey piece, the Heat had taken the “Moment Mixtape” concept very seriously, realizing a lettering using every font of the franchise history. And now they double down on it, giving the customizing possibility of the jersey on their website in 5,256 different combinations. Using seven variation of the two jersey’s numbers, the Florida team celebrated its tradition giving the fans a chance to wear a unique piece to wear at American Airlines Arena.


But they have to be quick, cause there's time until 11/14 on midnight on Miami’s Heat site