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The new Crusty Crab Pizza by Pepperoni Seoul

Created in collaboration with Crab.FC

The new Crusty Crab Pizza by Pepperoni Seoul Created in collaboration with Crab.FC

After having collaborated with nss sports for the creation and launch of the "BAAAM Scudetto kit!Pepperoni Seoul is back with a new collaboration. At the heart of the project, once again, are football and pizza to create something special with Crab.FC, a group of Japanese creatives based in Tokyo. The first collaborative shirt is called "Crusty Crab Pizza" to combine the style of PPRN and the idea of creative interaction of Crab.FC. A jersey that does not distort the two realities and that, on the contrary, enhances the creativity of both parties. A decidedly more "marine" style compared to the Nerazzurro seen in the bootleg dedicated to the Inter champion of Italy.

The crab is clearly the focus of the shirt, with the double logo at the top of the shirt and with a writing - in obvious Spongebob style - by Crab.FC. It is no coincidence that the collaboration was born under the sign of Spongebob because in one of the most loved cartoons in the world there is precisely the cross between a crab and pizza in the famous "Krusty Krab Pizza". Crab.FC presents the collaboration shirt with an artwork by the illustrator STAY POSITIVE from Tokyo, while Pepperoni Seoul shows a lookbook taken in a fish market in the Korean capital complete with a giant crab.

 

The "Crusty Crab Pizza" shirt can be purchased on the Pepperoni Seoul online store.

 

Credits
Director: @nenza_0 @kyeonhong @harryphoto_kr
Jersey/Contents Design: @kyeonhong
Illustration: @stay_positive_tokyo
Model: @fuckd_yong
Photographer: @harryphoto_kr
Editor: @harryphoto_kr
Production: @pepperoni.seoul
Agency: @crab.fc