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First Twelve FW17 lookbook

Marked Italian football inspirations blends with the culture of "study abroad"

First Twelve FW17 lookbook Marked Italian football inspirations blends with the culture of study abroad

It’s been a few months since we spoke for the first time about First Twelve, American online reality that, following the guidance of Italian-American creative director Dillon, has become one of the most interesting projects when it comes to blending football and fashion, with its unique collections. In these days, First Twelve is presenting its lookbook for the FW17 season, inspired by FT’s idea of fall on university campuses. 

For this FW17 collection, the guys at the American brand inspired by the “study abroad”, the young tendency to complete or widen their studies overseas. All applied to the American culture’s unique conception of university world, with all the sports influences. In fact, there are many football inspiration in this collection, like the reworked Sevilla and typical Italian football brands like Segafredo’s logos. 

As we often witnessed in the last months, some aspects and design of vintage football are taken and reinterpreted in a modern way, just like First Twelve did in this football-inspired collection. You can find First Twelve FW17 collection here.