Southampton's Family Zone

WhiteHype is a creative agency. According to their site: “WhiteHype is a diverse, progressive creative agency with an old school work ethic.” Southampton is one of the historic clubs of the Premier League with a long tradition on their back. To modernize their image, especially with families and children, they asked some concepts to WhiteHype. 

As you can see in the amazing pictures, the creative agency delivered large-scale graphic installations, which interacted with the existing structure, featuring club mascot Sammy Saint, larger-than-life player illustrations sprinting and kicking their way across the space, as well as shareable content such as goal challenges and a height chart to see how smaller fans measured up to their heroes. Amongst these are highlighted key phrases, sayings, and mantras to inspire emotional engagement with the history and ethos of the club. WhiteHype described the concept: “We produced a fan engagement installation, with the primary goal of elevating the match day experience for young fans and their families, and nurturing lifelong loyalty for the club.”

Let’s pray that the concept will see the light of the day!