Slam Jam has landed in Florence to present Slam Jam Ward, a new concept of showroom installed inside the evocative frame of the Hotel Albani which gathers all the brands that are part of the Slam Jam’s network: Borsalino Urban, Carhartt-Wip, Eytys, FUTURinc, Nike, Stussy, Suicoke, Super and The North Face.

We take you there through our exclusive photo feature, waiting for tomorrow night’s party.

First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 4
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 3
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 2
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 1
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 0
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 6
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 10
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 9
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 8
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 7
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 11
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 12
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 13
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 17
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 16
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 15
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 14
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 18
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 19
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 20
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 24
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 23
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 22
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 21
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 25
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 26
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 27
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 28
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 32
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 31
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 30
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 29
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 33
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 34
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 35
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 36
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 39
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 38
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 37
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 40
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 41
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 42
First Look at Slam Jam Ward in Florence Hotel Albani - Via Fiume 12, Florence | Image 5