A secret location, some white lab coats, latex gloves, and destructured sneakers.
nss magazine had a first look at the S.A.R.A. Project: we went to the new SneakerLab in Milan to observe the experiments happening on sneakers and Nike silhouettes.
The enigmatic name S.A.R.A. stands for Shox Advanced Research Academy, and it looks like an experimental Nike project linked to sneakers and the relaunch of the iconic Shox.
The IG profile @progettosara triggers: apparently they are looking for talents and volunteers to test new products and technologies produced by Nike.

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Calling Milano  #science #lab #milano #apply #dm

Un post condiviso da Progetto S.A.R.A. (@progettosara) in data:

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#Milano  #lab #chemistry #testers

Un post condiviso da Progetto S.A.R.A. (@progettosara) in data:

Follow @progettosara and @nssmagazine for future updates.

 

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Sneakers Prototypes DCJ
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