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The Pornhub 2018 Year in Review

Here is what we've been watching

The Pornhub 2018 Year in Review Here is what we've been watching

As the year draws to a close and the time approaches where we all look back at the year gone by. Thinking about special moments, the Christmas season coming ever closer, and of course the years Porn statistics. Pornhub today released its yearly porn stats that show what we all have been collectively into this year, always an interesting and often surprising read, below is an overview of what was up in this year of porn.

On a worldwide level visits to Pornhub totaled 33.5 billion over the course of 2018, an increase of 5 billion visits over 2017. That equates to a daily average of 92 million visitors and at the time of this writing, with the most searched for terms being, lesbian, hentai, and milf. In most of Europe, Australia, and the Americas, lesbian searches dominate, wherein Asia it is hentai, in Africa it's ebony, and in the Middle East searches for anal was number one.

Looking locally at Italy traffic grew in 2018 causing it to conquer the  8th position worldwide.  After making big gains in 2017, amatoriale Italiano’ (Italian amateur) remained as Italy’s most searched term for a second year. ‘Italiana’ moved up 5 spots to take 2nd place, and ‘lesbian’ gained 10 to reach 5th. Like many other parts of the world, ‘big tits’ made big gains in Italy moving up 14 spots in 2018. Perhaps influenced by the release of the movie Cosa Fai A Capodanno, searches for ‘scambio di coppia’ (couple swapping) saw an increase of more than 1000% in 2018. 

Rocco Siffredi remained the most searched pornstar in Italy for a second year, followed by fellow Italian Valentina Nappi. Italians are proportionately 61% more likely view the ‘Mature’ category, 41% more into ‘Transgender’ and 35% more into ‘MILF’ when compared to the rest of the world.

As we’ve reported on earlier, Sneaker porn is one of the most popular growing searches within clothes fetishes and is slowly climbing up the list. When it comes to specific brands it seems that Calvin Klein, followed by Converse and Nike are the top 3 brands that turn us on the most. Where specifically sneaker worship, conversion sneakers, and sneaker sex are the acts that do it. On a worldwide level, our fair city of Milan can hold its head up proud taking the 3rd spot worldwide for people searching the most on sneaker fetishes. Have something you’d like to admit?


For all the year's stats and info on everything from top searched celebs to video game characters, visit Pornhub insights here.