"F is For ..." is Fendi's digital platform curated by millennials for millennials, with the intent to share contents and experiences able to spread the DNA of the Italian fashion house in an authentic and innovative way.

Fendi presents F is For…Fighter Staring the world champion boxer Chris Eubank Jr | Image 0
For this special section, the brand has decided to launch a new project, a real sporting challenge, called "F is For ... Fighter", for which it has recruited Chris Eubank Jr.

This is the first boxing bout on top of the roof of Palazzo della Civiltà Italiana.

Eubank, Super Middleweight World Champion and last heir of a dynasty of boxers, will have to overcome the extreme weather conditions and, above all, win a battle against himself.

1.80m tall, 26 wins in 28 fights, including 20 for a technical knockout, the athlete will also be the protagonist of a video directed by Delphine Roche and Kevin Frilet.