There’s growing attention on the Oura Ring Especially from investors: the company behind this device is raising massive funding

Recently, Bloomberg – one of the most respected media outlets in the financial field and beyond – revealed that Oura Health, the Finnish company behind the smart ring Oura Ring, is raising nearly $875 million in a new funding round that would bring its total valuation to around $11 billion. This is an important piece of news for the wearable devices sector, showing how much this field is on the rise. The operation involving Oura Health is expected to be completed by the end of the month, and according to people familiar with the matter cited by Bloomberg, it could even reach up to $900 million in funding. The company then intends to use these funds to increase production, invest in development and strengthen its international expansion. Asked by Reuters, the company, however, preferred not to comment on what it labeled as speculation about the funding. Founded in Finland in 2013, Oura Health launched the smart ring in question within two years, capable of monitoring parameters such as heart rate, sleep stages and physical activity. Since its debut, the Oura Ring has surpassed 5.5 million units sold, with over 2.5 million distributed since the summer of 2023 alone. The company expects to reach $1 billion in revenue in 2025, after already exceeding $500 million in 2024 – more than double compared to the previous year.

How Oura Ring Works

Oura Ring stands out from common fitness trackers not only for its ring format, but also for the quality of the materials and the accuracy of its sensors. Made of titanium, it integrates on the skin-contact surface an infrared mechanism for heart rate detection, as well as two sensors dedicated to body temperature monitoring. These are complemented by an accelerometer, which makes it possible to track movements throughout the day. Thanks to this configuration, the ring is able to collect numerous parameters, such as respiratory rate, steps or calories burned – but above all detailed sleep data. All information is transmitted via Bluetooth to the dedicated app, where it can be viewed almost in real time and analyzed both in aggregate form and in detail. One of the aspects for which the Oura Ring has gained increasing recognition is its ability to monitor sleep quality, considered among the most reliable and advanced in the sector. Not surprisingly, the New York Times, through its authoritative review portal Wirecutter, highlighted how the ring is particularly suitable for those who want to analyze their sleep habits, while offering a more comfortable solution compared to many other similar devices.

Not everyone knows that at the conclusion of the 2019-2020 NBA season, the league provided all players with an Oura Ring. This was widely discussed news, also due to the relationship between these devices and privacy – the device was already quite widespread in professional sports, and still is today. At that particular time – during the health emergency caused by the pandemic – the NBA’s main goal was to reduce the risk of coronavirus outbreaks by constantly monitoring athletes’ health. The ring, in fact, is able to record parameters such as body temperature, and according to a study conducted by West Virginia University, the data collected by Oura Ring could detect the presence of an infection up to three days before symptoms appeared, with an estimated accuracy of about 90 percent. It is therefore not surprising that the company developing the device is increasingly attractive to investors.