Casa Ghali is one of the most interesting projects in Sanremo

In the streets of the city of Sanremo, coinciding with the beginning of the most anticipated Italian music event, IKEA Italy opens the doors of Casa Ghali. The initiative, created in collaboration with Ghali, a singer competing in the 74th edition of the Festival, stems from the desire to celebrate the importance of home as a place where one can live and express attitudes and passions, where each person builds their own identity and can push beyond their limits. The brand's invitation is to look at the home from a different perspective, as a place capable of reflecting and enhancing each individual's personality, through accessible, beautiful, and design-oriented choices that have the power to adapt to the dreams and aspirations of the majority of people. Just like the rapper, who emphasizes through the notes and lyrics of "Casa Mia" - the song he will bring to the stage of the Ariston - the richness that comes from the encounter of different influences. «The lyrics were written at different times in a special year for me. The first part I wrote for the song was the bridge that goes 'The field is green, greener, greener, ever greener (ever greener); The sky is blue, blue, blue, much bluer (even bluer).' When I close my eyes, the image that makes me feel good is this green field with a blue sky, maybe because I was born in the generation of the first computers.»

Ghali chose IKEA Italy to create a space to welcome friends and guests, which will come to life throughout the Sanremo week, from February 6th to 10th. Inside Casa Ghali, moments of exchange and conversations will take place under the values shared by IKEA and Ghali: open dialogue, positivity, freedom of expression, and the pursuit of dreams. Casa Ghali, where the rapper welcomes friends and special guests, has been developed starting from these concepts, and through the choice of iconic products and modular solutions, it has translated into a flexible space, capable of fully expressing the artist's personality and adapting to the needs of those who inhabit it, at different times of the day. Alberto Costa, Home Furnishing and Design Leader at IKEA Italy, commented: «Ghali's intention was to create a space that represented him and met new needs. Casa Ghali is a real square where people with different ideas and needs can meet. There are various activities that can be carried out inside. You can listen to music, play PlayStation, and much more.»

So, it's a project inspired by the artist's personality and life, which tells the story of the place where it all started, his first home, for a journey from the Milanese district of Baggio to Italy's most important stage. Because home is the place where everything can begin. The rapper also shared his thoughts: «I have always lived with my mother, even now. Last year I bought a new house for myself and I'm building it right now. I've never had a house all to myself. Thanks to Ikea, I found all the elements I could bring into my new home. I've always had a TV bigger than the bookshelf, but here the proportions are more appropriate. Then there are the plants, the books, the music, the video games, in short, everything I like. I could invite many people there, this is what home means to me.»