Reebok Classic & Kendrick Lamar

Reebok Classic and Kendrick Lamar celebrate together the iconic Classic Leather, with a video directed by Colin Tilley which tells the artist's deep connection with the iconic Reebok silhouette.

The choice of the Classic Leather has a strong symbolic value for Lamar. "Many follow fashion and sport, want to be in the spotlight at all costs" said Lamar. "My style reflects only myself. I have respect for a shoe, a company or a fan who is true to himself and to his roots, always. As the Classic Leather".

The unmistakable sneaker is proposed here in full white version, enriched with simple, elegant lines and the gum sole with a vintage taste. An iconic and minimal model, true to itself generation after generation, perfect blend of heritage and modernity.

Reebok Classic Leather is available on www.reebok.it and selected stores.