Nike Air Max HTM Generation

After the video-interview with Gilda Ambrosio we unveiled to you yesterday, today is the turn of another special protagonist: Ghemon.

On the occasion of the upcoming Air Max Day (and the launch of the models designed by the HTM trio) the Italian rapper has created his Nike iD and shows it to us in this video shot at Nike headquarters in Milan, while he tells us how his relationship with the brand has started, and why it has never ended.

Click play to find out what “Fly High” – the slogan he put behind his iD – means to him…