Rihanna for Balmain
SS 2014 campaign
Fashion
December 17th, 2013
December 17th, 2013
Balmain chose Rihanna as the face of its upcoming campaign SS 2014.
Decision absolutely right since the popstar has all the ingredients to best represent the essence of the brand. Her being damn sexy, gently transgressive and rock, make her the perfect embodiment of the style of Olivier Rousteing.
"In front of the lens she makes you believe that she is the only girl in the world. When the woman that inspires you wears your creations, your vision feels complete", says the creative director of Balmain.
The campaign was made in New York by Inez van Lamsweerde and Vinoodh Matadin with Mel Ottenberg as stylist.
After Lady Gaga per Versacee, here's another cool fashion-music combo that will brighten next spring-summer.
