Guess introduces the B Jean Low Rise with Becky G A new style celebrating comfort, sensuality and Y2K aesthetics

Guess has just unveiled the new B Jean Low Rise, a new model with a sensual silhouette presented by the brand alongside ambassador Becky G. The denim style, an iconic piece of Y2K aesthetics, has been reinterpreted with a contemporary twist to make it more wearable, while retaining the nostalgic look that continues to captivate new generations. 

The B Jean Low Rise is available in two styles, the low-rise bootcut and the low-rise bootcut with a triangular insert along the side seam, and in three different washes to celebrate its vintage spirit: Fireside Dark, Fireside Mid, Re-Life Black. The choice of Becky G for the B Jean Low Rise launch campaign came naturally to Guess, which has long been committed to engaging with its community through contemporary music and its stars. Nicolai Marciano, Chief New Business Development Officer of the brand, stated: «The B Jean celebrates our denim heritage through one of our most iconic silhouettes. [...] Becky G tells this story with authenticity, confidence and an unmistakable presence, introducing the next chapter of The B Jean».