Browse all

The 5 most anticipated shows of Milan Fashion Week

The Attico's catwalk debut and the new Tom Ford

The 5 most anticipated shows of Milan Fashion Week  The Attico's catwalk debut and the new Tom Ford

This Milan Fashion Week is perhaps the most eagerly awaited event of the entire Fashion Month. The calendar is studded with a succession of debuts, new entries and great returns that anticipate in grand style the winds of change that will sweep the entire industry in the coming months. Cult brands such as Miu Miu and Valentino will have to wait until Paris Fashion Week to showcase their work, while Milan will enjoy the presence of colossal names such as Prada and Versace, and the disruptive arrival of some new designers. Here are the five most anticipated shows of Milan Fashion Week.


On Friday 22 Gucci will show the first collection designed by its new creative director, Sabato de Sarno. Ever since the announcement of Alessandro Michele's departure from the role, the industry has been speculating on the brand's future, closely following all the latest movements in Gucci's artistic and corporate direction. After the arrival of Alessio Vannetti and the return of Daria Werbowy, we are all waiting for de Sarno to take the field.


Wednesday's Diesel fashion show already promises to be a success. For the second time, the brand will open its doors to the public, granting entry to aspiring creatives and fans of Glenn Martens' work. Last time, a mountain of branded condoms hit the centre of the catwalk in front of 5,000 spectators, who knows what surprise Diesel has in store this time.


The creative direction of Maximilian Davis has captured the hearts of many since his appointment, and he will be back on the catwalk next weekend. Davis' sensual and elegant narrative has built the most popular trends of the summer season, from sunset dresses to fiery red accessories, and we are certain that the show on Saturday 23rd will not disappoint expectations either.

The Attico 

The brand headed by Gilda Ambrosio and Giorgia Tordini has been a staple in the universe of glamour and entertainment for years, having dressed some of the world's most famous stars, from Beyoncé to Rihanna, Dua Lipa and Kylie Jenner. Announced this summer to everyone's surprise, Saturday's show will bring The Attico designs to the catwalk for the first time, no small achievement that the two designers have been dreaming of «ever since the first day we envisioned The Attico.»

Tom Ford 

On Thursday night Tom Ford will take to the runway without Tom Ford. The first since the hyper-sexy fashion mogul's retirement announcement, the show will feature the brand's new narrative under the creative direction of Peter Hawkings. The designer has been working with Ford since his time at Gucci, so it is hoped that his arrival will ensure a continuation of the brand's artistic legacy.