The effects of the Met Gala on the secondhand market

Ten days after the Met Gala 2023, the impact of the event is still being felt. Vestiaire Collective, one of the most well-known second-hand platforms, saw a surge in orders and searches for brands that appeared on the red carpet of the 'Super Bowl of Fashion', demonstrating how media exposure due to the event can influence public taste. The most significant increase was certainly for Karl Lagerfeld, the historic designer at the helm of Chanel, to whom the event itself paid tribute by showcasing some of his most iconic creations and bringing together the muses who have inspired him over the years, from Marion Cotillard to Gisele Buendchen. The German designer's eponymous brand saw a 48% month-on-month increase in global orders, while searches across all our platforms were up 120%.

Gisele Bündchen - Chanel Couture SS07

Vanessa Kirby - Chloé FW83

Nicole Kidman - Chanel 2004 spot

Dua Lipa - Chanel Couture FW92

Olivia Wilde - Chloé FW83

Kristen Stewart - Chanel Resort 2017

Jennie Kim - Chanel FW90

Lizzo- Chanel FW91

Margot Robbie - Chanel Haute Couture SS93

A wave of virality gripped all the designers who were the protagonists of fashion's most eagerly awaited red carpet: Olivia Wilde's Chloé dress, inspired by an archived Chanel piece designed by Karl Lagerfeld in 1983, gave the brand, under the creative direction of Gabriela Hearst, a 72% increase in sales, while searches rose 13%. Fendi, Valentino and Miu Miu also saw a significant increase in their global orders, up 35%, 15% and 17% respectively. In addition, clicks for Miu Miu increased by 48%, while we saw growth of 10% and 15% for Fendi and Valentino respectively. The data shows the influence that the Met Gala has in promoting luxury brands, not to mention the importance of designers with timeless taste like Karl Lagerfeld, who have inspired and continue to inspire today's fashion, making archival fashion the true object of desire for trendsetters worldwide.