Margot Robbie Discovers the Secrets of CHANEL Fragrances In a new short film, the actress meets Olivier Polge among the jasmine fields of Grasse

What lies behind the creation of a perfume? To tell the story of the creative process that has defined its fragrances for over a century, CHANEL has unveiled a new short film and a series of images featuring Margot Robbie, the Maison's ambassador, alongside Olivier Polge, the French house's Perfumer-Creator. The setting is Grasse, in the south of France, where the two meet during the jasmine harvest to explore the history, techniques and traditions behind the production of CHANEL fragrances.

The bond between CHANEL and Grasse dates back to 1921, when perfumer Ernest Beaux chose jasmine grown in the region for the composition of the iconic CHANEL N°5. In 1987, the Maison strengthened this relationship through a partnership with the Mul family, flower growers for five generations, with the aim of preserving the local production of jasmine and roses. Today, five exceptional harvests are reserved exclusively for CHANEL fragrances.

The short film follows Robbie and Polge through the jasmine fields, where every flower is picked by hand at dawn, between August and October. Within three hours of harvesting, the flowers are weighed and sent through the extraction process, which is essential to preserving their olfactory intensity. To convey the complexity of the procedure, a 30 ml bottle of CHANEL N°5 can contain up to one thousand jasmine flowers.

Through the dialogue between Robbie and Polge, the film explores the three principles at the heart of CHANEL perfumery: creative freedom, savoir-faire and respect for time — elements that continue to define the Maison's olfactory identity.