Moncler's summer in the campaign signed by Thierry Le Goués

Shot by Thierry Le Goués, Moncler unveiled its new summer campaign in which the brand's classic wardrobe transcends time and seasons. Indeed, the iconic garments are also rethought for warmer days, yet always remaining faithful to Moncler's DNA. An approach that aims to emphasize the brand's distinctive silhouettes through shots in a predominantly monochromatic chiaroscuro. An interplay of silky and opaque textures, while sharp angles give a new dimensionality to the details of puffers and all the other garments in the collection.

Le Goués' eye departs from the more classic summer imagery, taking on a precise creative direction, representing the vision of performance in every season, including of course summer. Interviewed for Moncler Stories, Imruh Asha - among the creatives responsible for the campaign - said he approached «the collection in a very abstract way, focusing on the shapes and textures of the looks.» The garments featured in the campaign are available in selected Moncler boutiques and on moncler.com