5 am in Rome with A|X Armani Exchange

As the music stops and the clubs empty, the city of Rome lights up, painting its buildings with inimitable saffron color. A|X Armani Exchange's new editorial has immortalized this moment, an image close to the hearts of many young kids, portraying in complete honesty the intimacy shared by Rebecca, Paola, Roberto, and Filippo as the evening ends and a new day is announced.

Walking through the streets of the Eternal City, the four friends discuss the previous evening, stop by the historic sandwich shop "Er Taccagno" for an indispensable rejuvenating bite, and spend some time in the places that symbolize Rome's immortal enchantment, such as Castel Sant'Angelo, the alleyways of Trastevere, and Villa Borghese. The Capital's cobblestones have witnessed epochal moments, and in this campaign, they form the backdrop to a story that is yet to be written. The new A|X Armani Exchange collection depicts the enterprising spirit of the new generation with a futuristic look, combining metallic technical textiles for trousers, waistcoats, and jackets with the timeless silhouettes of a leather jacket, an oversized suit, and a total denim outfit. The skirts take inspiration from the club lights with sequins and purple pleats, while the sneakers, in shades of blue and black, echo the brand's codes of sportiness and sophistication. The campaign also serves to celebrate a new milestone for A|X Armani Exchange: the opening of the new A|X Armani Exchange store in Rome, the second shop in Italy after the one in Milan and the first ever on the street in the Capital.