The tennis inspired MSGM x FILA capsule collection
The brand that wrote the history of this sport meets Giorgetti's romanticism
Fashion
May 20th, 2021
May 20th, 2021
The world of tennis and its specific and unique aesthetics have always been part of the history of FILA, the brand that has partly contributed to changing its colours and silhouettes. If FILA became part of the collective imagination thanks to the worldwide image of a tennis player who raised the Wimbledon trophy to the sky wearing a striped suit of the brand, in that case, Björn Borg, for its latest capsule collection the brand returns to the tennis courts, with a collection designed for the second Grand Slam of the year, to be held shortly in Paris.
Accompanying FILA is the creative and visual contribution of MSGM, the brand founded and directed by Massimo Giorgetti, who has decided to combine the world of tennis with the typical language of his Maison, which takes shape in bright colours, floral textures, and ruffles. The capsule is proposed in tones ranging from white to black, to pink and purple, expressing an unprecedented sporting romanticism.
The capsule collection will also be worn on May 24 on the Paris court by FILA sponsored players, such as Karolina Pliskova, Sofia Kenin, Reilly Opelka and Diego Schwartzman, as if to close a circle, the one that had given fame to a brand under a net and in the middle of four white lines.
