Sunnei is launching a radio

Radio Sunnei is the name of the new platform created by Sunnei to portray and tell about the aesthetics of the brand: a stream of images and constant music that will become the frame of the brand's new projects, with live events and DJ sets. Its nature as an infinite stream, broadcast 24 hours a day and seven days a week, will make Radio Sunnei the heart of the community close to the brand and to which a room will be dedicated in the Palazzina Sunnei, the brand's Milan headquarters. The launch of Radio Sunnei doesn't have an official date yet but is scheduled for this spring, so the official presentation is expected in the upcoming weeks. 

The aim is that of «connecting to the label’s community and to involve even a broader public» and the idea of a continuous source of content is, in fact, something revolutionary in the panorama of digital-cultural initiatives of fashion brands: even Bottega Veneta's digital magazine will consist of four editions a year, nothing to do with an uninterrupted flow of images and music, which nevertheless goes well with the open and airy aesthetics of the Milanese brand.