Moncler's 2.3 billion views TikTok challenge

To talk and above all to make the new generations speak, Moncler has launched a new challenge on TikTok, to the battle cry of #monclerbubbleup, launching it through a network of celebrities led by Charli d'Amelio, the most followed TikTok Star on the platform, and which also includes Bella Poarch, Michael Le and Abby Roberts. In no time, the challenge has reached over 2.3 billion views and #monclerbubbleup is preparing to become one of the end-of-year viral hashtags. 

Moncler chose TikTok to tell the story of its iconic pieces to the new Z generation social platform. With the song Bubble by 24hrs and Ty Dolla $ign as the background, the challenge consists in wrapping yourself in a sleeping bag, a mattress or anything that can remind of the brand's items, and then complete the look with a real Moncler jacket.