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The lookbook for the LIFESUX FW19 collection

Easy & cool

The lookbook for the LIFESUX FW19 collection Easy & cool

LIFESUX is back. The label was founded a few years ago by a crew of young people from Northern Italy after noticing on a wall of their neighborhood an anonymous tag that contained the desire for rebellion and redemption of the new generations in two simple words: Life Sux. Merged together in LIFESUX, these two terms have become a brand with an easy and relaxed mood that continues to attract more and more followers with its streetwear strongly influenced by the world of graffiti and street-punk. The new lookbook dedicated to the FW19 collection confirms this attitude and also the love of the label for the 90s aesthetic. 

Animal patterns, checks, unmistakable fonts and original graphics like a series of vintage photographs give a cool and easygoing twist to sweatshirts, technical vests, T-shirts, cargo pants and even suits. The colors alternate the classic black and white with more vibrant accents such as electric blue, orange and the popular neon green. 

LIFESUX FW19 collection is now available at selected retailers and on